Pets for the Environment

I apologize for not having posted much here recently. I am working hard to finish a whole bunch of websites this month, and today I helped launch what is certainly the cutest of them!

Pets for the Environment is the new campaign by the Environmental Working Group to focus on how environmental toxics not only pose a significant risk to people, but also to pets and animals.

My client for this project was actually Carrie, who did all the graphic design, and then hired me to implement the site while EWG's new programmer gets up to speed with Drupal.

Things started off simple, with just a couple of pages and a blog, but it ended up being one of the more complex sites that I have built.

The site involves custom user registration (people needed to be registered without knowing they were actually creating accounts on the site), passing data to Democracy in Action's CRM platform, sending out personalized eCards with user photos, and a custom user contribution workflow that required significant changes to the node creation forms.

Oh, and it needed to handle tens of thousands of visitors in a matter of hours as EWG sent notifications out to their fairly expansive email lists. In the first 12 hours over 6,000 people have signed up for updates, 5,000 eCards were sent out, and 300 people posted photos of their pets to Eddie's Wall of Cute.

If you like cute animals and the environment, you should check it out: http://www.petsfortheenvironment.org